Il marketing dei territori ed il marketing del patrimonio culturale alla luce dell'economia dell'esperienza.
We learn many things through small talks. When we have personal doubts, suppose we want to take a new professional path, we ask suggestions to those who may have already gone through that breaking point or those who have already undertaken the road we would like to start walking. Oral storytelling is a special non formal tool through which lessons are learned and knowledge is provided. The aim of this lesson is to provide a sounded understanding of storytelling as an innovative methodology to detect and answer new professionals’ training needs.
The lesson focuses specifically on how life stories can be used to organise interactive learning events. An event organised in 2016 and focussing on the life stories of exemplary profiles working at the crossroads of tourism and cultural heritage will serve as a case study. The demand for forms of tourism which are more respectful and aware of cultural diversity, environmental sustainability and social inclusion means also that a change of perspective in conceiving tourism/cultural management is needed.
In the first module, concepts will be illustrated (ranging from storytelling to life stories as a social sciences’ research method).
In the second module, a specific event based on “sharing life stories” will be introduced.
The third and firth modules will present the key elements for realising a successful learning event based on interaction and storytelling. The fifth module consists in two parts, one giving voice to the event participants and the other giving voice to the event storytellers. By listening to these videos you will learn both some life stories and some key quality of such an event.
This lesson is provided in English (Modules 1, 2, 3, 4) and in Italian (Modules 1, 2, 3, 4, 5).
Tourism is a phenomenon connected with the production and consumption of images and Otherness. This lesson discusses how tourist images and imaginaries deal with simplified and stereotypical images of a place multiple identities, feeding prejudices and discriminations. The first module addresses what stereotypes are, how do they function from a cognitive point of view and how they might change. The second module focuses on tourist images and how they have an impact on a tourist destination. In the end it is claimed that tourist images shall be carefully planned and that a stronger awareness of what stereotypes are and how they work are a priority in the sustainable management of cultural heritage and tourism.
This lesson is provided in English and in Italian.
The lesson explores what is the role of ICTs (Information and Communication Technologies) in order to enrich the travellers’ experience through the whole travel cycle (before, during, and after) and how the Big Data becomes a key resource to obtain information about visitors.
The aim of this lesson is to provide a panoramic view of how Digital technologies can be applied to cultural tourism.